I love to improve things. Mostly, I love to improve systems. I guess that’s one good reason why Aliyah Lift Shipping is here – I wanted to improve the shipping system. Well, that and because I love to help people.
This post is a little self-indulgent as it’s about what we’ve done over the years to make AliyahLift.com a great source of shipping information, giving our customers confidence and security – and that’s OK, right?
Since we started in 2008 our website has gone through two major reworkings and a fine-tuning just about every year during the slow season.
Why all the work?
Because we want to provide clear information in an ascetically pleasing format. In fact, I think we have done more to provide the best in website information then other in our market.
Here’s a list of our internet improvements:
Zopim. Our first technological jump that we did before anybody else was Zopim – that little orange, “click to chat” balloon in the lower right corner.
Mobile. A couple years ago we made a mobile website. It wasn’t fancy but I heard it was important as mobile internet was gaining in popularity, plus search engines like them (or so I have been told).
WordPress. About two years ago we switched to a WordPress platform website and, although it was hard work to start with, we think the change was positive and are loving the client functionality.
Cloud-Based Operations Software. Although not website-based, we shifted more of our operations to the cloud. We have cloud based accounting software which allows clients to pay with credit card directly, plus it looks great on a tablet or phone. Also, we use Tinderbox for our online proposal software, allowing us to provide more great information to our customers, clearly and professionally.
Blog. There is a lot of great information I want to share but cannot find a way to put it in the website, so our blog is the solution.
WP Plugins. Taking the advice of my good friend in the SEO industry, we installed a “Request a Quote” hovering tab on the right side of the screen. Plus, we are always looking at other intuitive plugins to make your time on our website all the more productive and enjoyable.
Sitemap. The latest in our website advancements is for the vision impaired, and that’s a Sitemap webpage. I recently learned the blind/vision impaired rely upon the Sitemap page for website navigation. It’s not likely we’ll have many vision impaired people on our website, but at least if they come, it will be easy for them to learn about shipping.
If you have any suggestions on how to better improve our website or our operations, please let us know.
Here’s something really fun – the progressions of AliyahLift.com over the years.
From oldest to newest : January 2009 (http://bit.ly/254OO6H), January 2012 (http://bit.ly/1pMdL6K), August 2014 (http://bit.ly/22n5LH8).
You can look at other websites in recent history at the Wayback Machine website > http://archive.org/web/